Crypto activity in Brazil witnessed a jump in 2025, with the total transaction volume reaching 43% year over year. According to the new report from crypto platform Mercado Bitcoin, the average investment per user crossed into the $1,000 mark this year. The report, titled “Raio-X do Investidor em Ativos Digitais 2025,” mentioned that the crypto market in Brazil is no longer driven purely by speculation anymore but has been increasingly shaped by structured investing and portfolio planning. The data was based on activity across Mercado Bitcoin’s platform, the largest crypto exchange across Latin America. The report claimed that the average amount invested in crypto per person was about 5,700 Brazilian reais, which is equivalent to more than $1,000. Brazil registers a rise in crypto trading activities According to the report , 18% of investors allocated funds across more than one type of digital asset, indicating that users in the country now prefer to diversify their holdings rather than bet on a single digital asset. Bitcoin remained the most traded digital asset, followed by United States dollar-pegged stablecoin USDT. Ethereum and Solana also saw considerable usage across the year, the report mentioned. Stablecoins also stood out as a key on-ramp for new and existing investors. The report mentioned that the fiat-backed assets accounted for more than three times their transactions in the past year. The development was a result of users seeking lower volatility amid uncertain micro conditions. According to the report, lower-risk crypto products also gained momentum in 2025. Digital fixed income offerings, known locally as Renda Fixa Digital (RFD), saw a massive 108% rise in investment volume, with Mercado Bitcoin distributing about $325 million to investors since the beginning of the year. Crypto usage in terms of age also shifted as investors aged 24 and under posted a 56% increase year over year. However, Mercado Bitcoin noted that demand increased across all age groups on the platform, which included high-net-worth individuals and institutional investors. In terms of transactions by region, Brazil’s Southeast and South remained dominant in volumes, led by São Paulo and Rio de Janeiro. States in the Central-West and Northeast also gained enough visibility as crypto adoption spread this year. B3 plans to debut crypto offerings in 2026 The rise in crypto activity in Brazil is also evidenced by the decision of Brazilian stock exchange B3 to deepen its ties to digital assets by launching a tokenization platform and stablecoin for settlement. The development is expected to go live in 2026. “The great value of having this tokenization platform connected to the traditional ecosystem is that assets are fungible,” a representative of B3 said. “The token buyer won’t know they’re buying from a traditional stock seller. This allows for a smooth transition, with both benefiting from the same liquidity.” In addition, B3 is expected to launch weekly options for Bitcoin, Ethereum, and Solana, as well as contracts like those offered on prediction platforms. The announcement came about a month after the central bank said it would classify stablecoin transactions as foreign exchange operations for crypto firms. However, it remains unclear how the policy change, which would take effect in February, will apply to stock exchanges like B3. Meanwhile, Itaú Asset Management has advised investors to allocate between 1% and 3% of their portfolios to Bitcoin. The asset management firm cited issues related to geopolitical risks, shifts in monetary policy, and currency volatility. Analyst Renato Eid also described Bitcoin as a distinct asset that has its own return profile and a potential hedging role due to its global and decentralized nature, despite the sharp price swings that it has witnessed since the beginning of 2025. Don’t just read crypto news. Understand it. Subscribe to our newsletter. It's free .
