Crypto.com partners with Kyobo Lifeplanet to further digital asset adoption in South Korea

Crypto.com has signed a memorandum of understanding (MoU) with Kyobo Lifeplanet Life Insurance, South Korea’s first fully digital life insurer, to explore new ways of expanding access to digital assets and developing digital-first financial services in the local market. According to the announcement shared on Wednesday, January 7, the collaboration will focus on potential referral and point-exchange initiatives, subject to local regulatory requirements. Under the proposed framework, Kyobo Lifeplanet may introduce a referral program allowing eligible customers to access Crypto.com’s platform, with benefits available to users who complete onboarding and meet specific activity thresholds. Expanding access to digital assets via referral and point‑exchange Programs The partnership also plans to assess a point-exchange mechanism that would allow Kyobo Lifeplanet customers to convert existing reward points into digital assets or platform points usable across select Crypto.com services. Beyond referral and rewards programs, the two companies said they will explore broader areas of cooperation, including the development of new digital financial products, potential embedded insurance models, and coordinated marketing initiatives. Eric Anziani, President and Chief Operating Officer of Crypto.com, said of the partnership: “At Crypto.com, we continue to expand access to digital assets through trusted, compliant, and user‑focused platforms. This partnership with Kyobo Lifeplanet, a pioneer in the Korean InsurTech landscape, allows us to explore how our capabilities can support new, seamless financial experiences for a broader audience.” Kim Young-seok, CEO of Kyobo Lifeplanet, added: “This collaboration represents an innovation in digital customer experience by connecting digital insurance with global virtual assets. Kyobo Lifeplanet will continue to expand innovative service development and strategic partnerships based on its differentiated competitiveness in the rapidly evolving financial environment.” Kyobo Lifeplanet operates a fully direct-to-consumer insurance model supported by digital underwriting and analytics-driven processes. Featured image via Shutterstock. The post Crypto.com partners with Kyobo Lifeplanet to further digital asset adoption in South Korea appeared first on Finbold .